WoW: Acceleration
Oleari is now level 40, which gives her the right to purchase faster mounts (and the skill necessary to ride them). I’m told that in older days, this was a major purchase, something people had to save up for. For my part, it barely put a dent in the cash that had piled up in my account simply as a result of doing quests. Revisions have made this aspect of the game easier, and many other aspects as well.
Raising your reputation with the various NPC factions became much easier when faction-specific tabards were added to the game. The tabard used to be a purely decorative item, a display of team spirit, but now, they can effectively display your sponsor’s logo instead. Raising your cooking skill at high levels used to involve practicing advanced recipes that use rare spices you have to hunt for, but now you can raise it a point or two every day through a simple daily quest. And, of course, there’s the rapid rate at which new characters gain levels now. I’ve been playing for only a little over a month now, and I haven’t been playing every day, and a largish chunk of that time was spent with other characters than Oleari, but still, I’ve reached level 40, advancing at a rate of more than one level per day. And that’s without ever actually trying to level. That’s just the result of playing the game and pursuing quests, many of which were actually too low-level to yield any experience.
People can complain about this, about how the newbies don’t know how easy they’ve got it. But I think it makes a lot of sense for an ongoing MMO to accelerate like this, partly because it gives the newcomers a chance to catch up, but mainly because the reasons for not speeding things up vanish over time, as new content gets added. When there wasn’t a lot of content yet, they had a motivation to space it out, to make sure that the players didn’t exhaust it too quickly. If they lost players who were frustrated by the endless grinding, they probably also retained players who would have left if they had nothing more to do. But now, there’s enough content to last a new player for months even if they consume it as fast as they’re comfortable doing. So why not give them access to what they’re paying for? It can only lead to fewer players deciding that the game is a waste of their time and money and terminating their accounts.
There are a lot of ways that WoW‘s dominant position is self-reinforcing, and this is one of them. Any new MMO challenging it will have the handicap that it hasn’t spend the last six years developing new content. I recall this being cited as a particular problem with Age of Conan, its lack of stuff for advanced players at launch-time. But was WoW any better when it was new? From what I’ve seen, the dedicated players are generally pretty adamant that WoW has gotten better over the years and no longer deserves its early reputation as a pointless grind-fest. Which is to say that even the die-hard players admit that it did deserve that reputation, once upon a time.